Just a couple of years out of high school, Jim Dandy, a rodeo bronc rider, is convinced the world will soon be his. And why not? He's the first to admit he's got looks, charm, and talent. Tired and penniless (again) he returns to the family that took him in when he was deserted as a youngster, and proceeds to turn the place into the Fourth of July! He fills the air with fancy conversation culled from the slick magazine advertisements he carries around with him.

Adding to the fun, suspense, and conflict are his childhood sweetheart, Clarie; her practical ma, Emma; and a rival for Clarie's affection, Warren Claiborne, the town's leading young businessman. Even his rattle-brained sister Connie and his sidekick Percy—a young Indian, can't dampen Jim's enthusiasm. When it finally dawns on Jim that he can't have rodeos and Clarie, too, it's a problem that's too big even for Jim Dandy to handle.

The action of the play takes place in the home of Emma Craig, in a small Arizona town close to Tucson. The time is the present.

This is a comedy of character, filled with the laughter of human foibles and young dreams. As one newspaper critic wrote: "It simply burst its jeans with a youthful outlook that is altogether winning. The audience loved it."